Instagram Copies Snapchats Selfie Filters: I Would Hate to be Long @SNAP

It seems Facebook is gunning for them in the worst way.

Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos.

For every Snapchat flower crown or Dog ears there will be a Butterfly Crown or Koala Ears. Pretty much everything Snapchat can do Instagram will copy. More of the cannibalizing effect in the world of tech.