On looking at some Google earnings I came across some analysts talking about something called a Google Mobile service. So I delved a little further and came across this.
There is a new Google mobile service that Google doesn’t want you to know about. We’re not sure why they would keep it from you; it’s actually pretty cool. Google mobile "LCB" was uncovered by picking apart a publicly available file containing a list of all pages that crawlers shouldn’t be able to see. Essentially, LCB is an interesting move away from Google’s typical offerings. A "searchless search" in a sense, it allows the user to input a location and then browse through seven predefined categories such as Food / Restaurant and Entertainment to find a business listing. Once a desired result is listed, users can quickly and easily map the address and surrounding area.
This sounds a lot like a "Where should I eat" app that is tied to the GPS in your phone. I can see this as a great way for Google to collect local advertising money as restaurants and such sign up to push themselves higher up in the search results.
I would download this service in a heartbeat because sometimes I am in an area and I want to eat a plate lunch or something. I could just run this thing and it can tell me the closest plate lunch place and maybe pull up some reviews as well. Hell, you could have the thing pop up with the closest McDonalds and have it automatically text you a coupon as well if you check an opt-in box.
I think the idea is to get Google in front of as many eyes as possible and this Google Mobile is a very interesting new way to do it. I can see this service making money right out of the box and tie Googles growth right into the growth of smart-phones.
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