Monday, January 05, 2009

GM Q4 Sales Numbers Says SUV is Dead

As if this needed to be said it seems that Large Trucks are still out of doing junk even though gas prices are way down.

Car sales fell 24.9% to 87,506, but the total included a 42.6% jump in Malibu sales to 17,355 units and an 18.8% increase in Impala sales to 21,148.

Light truck sales fell 25% to 132,524 units and included a 66.1% plunge in demand for the TrailBlazer to 4,087 vehicles and a 34.4% drop in Sierra sales to 12,980.

For the full year 2008, GM sold 3 million vehicles, down 23% from 3.8 million the year before.

It is interesting that the Malibu and Impala seem to be growing by double digits like that. I really like the look of the new Malibu but the new Impala looks super boring and it just reminds me of a 90s Camry.

They also need to shutter that TrailBlazer plant and retool it to build Malibus (if that is possible) because a 66% YoY drop in sales shows you that SUV demand may never return. I mean people would rather buy a truck for hauling and take the gas hit or a sedan for driving and save that gas money. Or if they can afford it they just own both a truck and a sedan at the same time.

I think SUVs are just the car equivalent of McMansions. They are both big pieces of junk that are too expensive and offer little value for their price tags.

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