Wednesday, August 02, 2006

Starbucks Sales in July Disappoints

It looks like they were not fast enough with those Frappuccino's to have same store sales be higher then 4%. In recent months they were pulling in 10% same store increases so they are really slowing down in terms of sales. At least the CEO has pointed the finger at the problem:

"We are experiencing stronger-than-expected -- actually unprecedented -- customer demand for blended beverages during morning peak hours," Chief Executive Jim Donald said on a conference call with analysts. "We still have work to do with service efficiencies around our Frappuccino blended beverage preparation."

I have noticed more people buying Frappuccinos then hot coffee when I go in the morning sometimes. I guess they could put in a machine that auto mixes Frappuccinos like those big Orange Slushy machines at the 7-11. Whatever the case this stock was priced for perfection and that little hiccup in same store sales last quarter mixed with this big time miss will probably cause a selloff in this stock.

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