This is a very interesting web sociology project that came up when MySpace was down for two days. Where do people go when a massive social networking phenomenon goes down?
According to Tancer's MySpace outage "Post Mortem", Google gained the greatest increase in market share, as measured by page impressions. Dating sites experienced a 10 percent increase and adult sites had a slight rise.
Tancer said he believes the rise in Google activity was due to long-tail behavior, like recreational searches. Facebook, a competitor in social networking, also saw an increase in use, according to Tancer.
While MySpace shares of page impressions dropped from about 16.5 percent to 11 percent, Google shot up from 11.5 to 16.5, according to Hitwise. Facebook impressions rose from about 11 percent to 16.5 percent of the market share at the same time, according to Tancer, who did not provide figures on the adult sites' increase. He described those as a "mild bump up."
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