Israeli Companies Pop Up in the US

This Aroma Coffee store sounds like an actual contender to Starbucks insane dominance.

Now his company, Aroma, Israel's largest coffee chain with 73 outlets,
has brought the American-style espresso bar back to New York with a Hebrew
twist. In July, the company opened a flagship cafe in SoHo, replete with
Mediterranean interior design and food.

So you have an old time coffee house vibe with a Mediterranean feel. It sounds like the kind of thing that could put a little fear into the largely homogenized Starbucks coffee experience. Well then again maybe not, since Starbucks is quite dominate in their industry. However, I think a place like Aroma could only thrive in the big cities where people have more eclectic tastes and are willing to try a weird Mediterranean style coffee experience.