EBAY buys Shopping.com

Hmm this seems like an interesting add-on to EBAY. I agree with Shopping.com's CEO in wondering how the two companies would fit together. I guess Shopping.com will be used as a way for small retailers on Ebay to buy search results for a cheaper price then what Google or Yahoo charges. It is also an interesting way for EBAY to get into the paid listing market on the cheap. There is lots of money to be made in that paid listing market from both advertisers and sellers alike. I think it would be a good enough reason to put EBAY back on my watch list.