Thursday, June 09, 2005

Starbucks expanding in China

Looks like Starbucks is going hog wild expanding in China. This statement seems interesting:

Starbucks already operates about 300 stores in China and Jim Donald, president of the company, said recently that there plenty of room for growth.

"China will be our largest market outside of the U.S.," he said in an interview last month. "Clearly there can be lots more than (the 300 stores), but we haven't really put a number to them yet because we don't know what the upside is."

More then Europe? I figured Europeans are the original coffee house people and they should be the 2nd biggest market. I guess there isn't much more expansion there.

I was thinking that the Chinese really don't drink much coffee but I guess Starbucks begs to differ. Maybe Starbucks will be serving more kinds of teas in those Chinese coffee houses or something. In any case you can kind of see the end of their growth plans here. After they expand to capacity in China then where else can they go?

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