The New Man?

Now this is an interesting thing for the Europeans to be doing. This guys says:

"The masculine ideal is being completely modified. All the traditional male values of authority, infallibility, virility and strength are being completely overturned," said Pierre Francois Le Louet, the agency's managing director.

Hmm, so the Europeans are trying to make themselves more wimpy? I guess this is to expand the fashion and makeup industries to include men. More of the metrosexualization of society.

I really don't like this trend at all. It is making the ideal man into a weak, simpering, person that would rather hang out at a spa then at a sporting event. This flies in the face of evolution and history.

I guess this does make certain new revenue streams open to companies that didn't have them before. I mean the makeup and spa industry takes in multi-billion dollars a year and it only serves half of the population. Let the Europeans wear cake-makeup. Maybe if it takes off big time Revlon stock will start to look good.