Tuesday, May 31, 2005

$638 Billion Hispanic Market

Yeah I agree that this is the next big market segment out there. I didn't think they were that big though. It may be an interesting demographic to tap for investment ideas. I heard a report that Pepsico brought out Guacamole chips in the US because they were selling really well in Latin American countries. Sure enough the Guacamole chips has ended up doing pretty well for Pepsi since then.

Another area to tap is banks that cater to the Hispanic market. I heard that there are now bilingual banks that use special teller trucks that drive up to construction sites and such to help Hispanic people do their banking conveniently. This is the kind of thinking that will tap this new market.

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