Friday, April 24, 2009

GM Forced to Shutter Pontiac Brand

Well it seems that yet another venerable car brand will be no more.

General Motors Corp., facing the threat of a bankruptcy filing if it can’t meet a June 1 U.S. deadline, will preserve the GMC truck line and drop its 83-year- old Pontiac brand as part of a government-led recalibration of its business plan, people familiar with the decision said.

This move might be able to save enough money to make GM profitable if it sells as few as 10 million cars a year. It must suck to live in a town that supports a Pontiac plant though. You can see that GM was competing against themselves for some time. I couldn't tell the difference between a Chevy and a Pontiac on their website. They had nearly identical sedans. So I guess only people that had Pontiac GTO or a Trans-Am back in the 60-70s are giving it much thought.

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