This sounds like a really neat process that should help out the steel industry. Using recycled plastics instead of coal may be an interesting way to help out the environment and cut production costs to make steel.
Currently the industry seems to be tied to the price of the coke (and scrap metal.) If they use less coke it seems there will be a cost savings depending on how much those plastic pellets are. Some governments may even provide a subsidy to use the pellets instead of coking coal. Cleaner steel mills seem like a really nice one two punch for the environment. You get rid of landfill clogging plastics and you reduce the amount of coal burned.
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