It is the first time since Forbes has been doing this brand value deal that they have passed up Manchester United.
The Yankees brand is worth $328 million (21 percent of their $1.6 billion total team value), while we calculate the Man U name to be worth $285 million (16 percent of their $1.835 billion value). The two teams swapped spots as the Yankees saw a merchandising frenzy thanks to a 27th World Series title and the opening of their new stadium. Gross sales of World Series and Yankees championship-emblazoned products totaled $450 million last year, while the new ballpark spurred 40 percent growth in sponsorship revenue. Local TV ratings on YES Network (Forbes is a partner in a show on YES) were up 11 percent, even as most baseball teams saw ratings decline. Also helping push the Yanks to the top was a strengthening U.S. dollar, which gained 17 percent on the British pound over the 12-month period we reviewed.
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