It seems that the wider economy still hasn't dented the market for video games according to October sales. It goes to show you that gamers know that paying $60 for hours and hours of entertainment is good value in a down economy.
According to data from the NPD Group late Thursday, U.S. sales of video game software totaled just under $700 million for the month - up 35% from the same period last year.
Analysts were expecting sales growth between 20%-25% for the month. The numbers were a pleasant surprise after a disappointing month in September, which suffered in part from tough comparisons to the previous year's release of the mega-blockbuster "Halo 3." Analysts were also worried that a dramatic slowdown in the national economy would finally begin to be felt in the sector, which had been on track to set a new record for the year.
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