It seems that Americans just aren't buying things as fast as they used to. Hopefully they are saving that money that will not go to buying a new car or some crappy thing or another. The raw numbers look pretty dreary if you are selling autos (-9.3%,) auto parts (-7.5%,) gasoline (-10.2%,) or sporting goods, hobby, books & music (-6.8%.)
About the only thing looking good are nonstore retailers which is +3.4% from August. You can chalk this up to consumers buying stuff with free shipping and a 30% discount from places Amazon. I think they may be the only non-discount retailer that will be doing okay this Christmas. I mean people will still buy gifts but it will be a DVD from Amazon with a 30% discount instead of a big screen TV from Best Buy.
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