A recent survey conducted by Kelly Blue Book and Harris Interactive revealed that 51% of people who plan to buy or lease a car within a year say they won't pull the trigger without incentives.
Further, 67% of those polled say the promotions impact which model they choose while 71% say the availability of these discounts affects the timing of their potential purchase.
Buyers seem like they really need these incentives or they won't buy the car. I like how the article uses the word "addicted" That is truly what they are if they won't even buy the car unless it is offered at a sale price or with cash back or something.
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