Tuesday, March 24, 2015

Apple Takes Aim at Healthcare

They could really shake up the industry if they were able to make FDA trials quicker and more efficient.

When Apple announced, last year, that it was developing a watch that had the functions of a medical device, it became clear that the company was eyeing the $3 trillion health care industry; that the tech industry sees medicine as the next frontier for exponential growth. Apple’s recent announcement of ResearchKit shows that it has an even greater ambition: It wants to also transform the pharmaceutical industry by changing the way clinical trials are done.

Apple isn’t alone. Companies such as Google, Microsoft, and Samsung and hundreds of start-ups also see the market potential — and have big plans.  They are about to disrupt health care in the same way in which Netflix decimated the video-rental industry and Uber is changing transportation.

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