The advertisement was meant to showcase North Dakota's nightlife: Two young men and three women flirt through the window of a downtown Fargo motel bar. Printed next to them is the message: "Drinks, dinner, decisions. Arrive a guest. Leave a legend."
It was meant to be "a little flirty, a little fun," said Pat Finken, president of Odney Advertising, the agency that created the ad.
I guess you leave North Dakota a "legend" by having sex with 3 women passing a bar while rocking a chin-beard or resembling Paul Bettany having an epileptic seizure. I guess that would be pretty legendary. Here is a look at the ad: