Monday, January 24, 2011

Chrome and Firefox adding "Do Not Track" Add-Ons. Hopefully Facebook Will Follow Suit

It seems that browsers will get a new tool against advertisers tracking their every move on the Internet.

Alex Fowler, a technology and privacy officer for Firefox maker Mozilla, said the "Do Not Track" tool will be the first in a series of steps designed to guard privacy. He didn't say when the tool will be available.

Google Chrome users can now download a browser plug-in that blocks advertisers — but only from ad networks that already let people decline personalized, targeted ads. According to Google Inc., these include the top 15 advertising networks, as rated by the research group comScore, a group that includes AOL Inc., Yahoo Inc. and Google itself.

Let's hope Facebook will now come out with a do not track tool for the information that you send to them when you sign up to play games on their site.

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