Even if an explicit integration doesn’t happen, a Wall Street analyst
estimates that Google will instantly gain a huge share of the graphical ad
market, which will reach an expected $28.6 billion by 2010. “Google will now
have behavioral data from search, e-mail, video, and web usage on network
sites,” JP Morgan analyst Imran Khan wrote in a report. “We believe this will
allow the company to provide much better ad targeting, leading to increased CPMs on DoubleClick sites.”
This idea of getting the total picture when it comes to data is very intriguing as well. They can leverage this information advantage for all sorts of interesting applications. I think this information would have great interest to historians as well. We could see how peoples internet usage could change over time and what people were actually interested in over the years. I think Google may be a great historical record going forward.
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