Web search marketing firm SearchIgnite, which places $300 million in ads on
behalf of large- and mid-sized advertisers and their ad agencies, says its own
data shows Google's year-to-year paid click rate growing 29.0 percent in
February.
So is the February paid click-rate up 3% or 29% in February? Can Comscore be trusted to give decent measures or do we trust an ad placement firm instead? I would be willing to side more with the ad placement firm because they are actually getting money to place the ads on Google. In any case I guess we won't know for sure until Google brings out its numbers on April 17th.
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