Thursday, August 02, 2007

Activision has Great Quarter led by Guitar Hero 2

It seems that the game makers have made the transition to the new platforms with flying colors.
Video game publisher Activision Inc. posted fiscal first-quarter
earnings and revenue above Wall Street's expectations Thursday, boosted by
strong sales of "Guitar Hero II" and its latest "Spider-Man" title.


For the quarter ended June 30, Activision earned $27.8 million, or 9
cents per share, versus a loss of $18.3 million, or 7 cents per share, in the
same period a year ago.

I can say with firm conviction that Guitar Hero II is a great game and probably carries a pretty nice profit margin for its $90 price tag. Also Guitar Hero can have an added revenue stream due to downloadable content via Xbox 360s Live service. I would be willing to plunk down a few bucks so I would be able to play a new song via this game. Some hot licks form an AC/DC song goes a long way. Now they need to come out with Drum Hero or something like so they can sell a drum kit as well. That would also be a perfect fit for the Wii and its weirdo controller.

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