Mall traffic has also fizzled and people aren't as willing to rush to stores for the latest back-to-school merchandise in July, instead waiting for markdowns.I'm still puzzled at who thinks kids do their back to school clothing purchasing in July? What kid is all pumped to buy a jacket and long pants when it is super hot outside? Also you would think they would rather procrastinate until they actually need the products as well.
"We've been seeing this trend for the last five years," Perkins says. "Kids have been going back-to-school shopping closer to need."
Couple this with the parents knowing that retailers mark down stuff in August and September so they just wait the retailers out. When gas prices as high as they are you have to bring in any savings that you can. They might even get a break buying in August because gas prices usually dip during the late summer so it frees up more money to buy their kids back-to-school clothes.
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