In his meetings with the three, LaVar insisted that the company license his upstart Big Baller Brand from him. He also showed the companies a shoe prototype that he hoped would be Lonzo’s first shoe.
“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”
The problem is Uber is getting damaged due to the screw-ups of their top people. Kind of like Lonzo getting damaged by the screw-ups of his dad of LaVar. The idea that this so-called Big Baller Brand will be able to secure financing and distribution that can come close to Nike or Adidas is laughable. Lonzo seems to be a fairly good player but no Michael Jordan or LaBron. My money is on a very public split with LaVar in a few years when Lonzo renegotiates his rookie contract.