Tuesday, September 24, 2013

Disney Rethinks "Tentpole" Movies Wants to Stick to Marvel, Pixar, and Lower Budget Movies

Well I guess losing $190 million on one movie does that to you.

“I think we’ve also learned that there needs to be a cap on tentpole nonfranchise movies,” Jay Rasulo, Disney’s chief financial officer, said earlier this month at an investors’ conference. 

“We need to cap those at a level that allows us to experience good economics and doesn't quite put as much at risk." Rasulo laid out the studio’s annual film strategy: two movies from Marvel, a Star Wars film, one from Disney Animation, one or two from Pixar, up to three “live-action tentpole movies,” and a few others described as nontentpole live-action films.

That sounds like a good idea. Spend the big money on the franchises they shelled out billions for and make wait for the money to roll in. No more trying to resurrect things from the 1930s like John Carter of Mars and just stick to selling what people enjoy paying for. I hop the nontentpole live-action movies include a healthy dose of scary movies. That means less movies in general but I would take quality over quantity any day.

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