Just as I suspected Google is hitting on all cylinders and they strait-up smashed the numbers.
In a conference call for investors, Schmidt said that Google's search, ads, and apps strategy has had a transformative effect on the company's business.
"We're showing fewer but much better ads, ... and that's a key part of the Google success story," Schmidt said.
Schmidt also took a moment to dismiss recent reports that Google's paid click growth was flagging. "Paid click growth is much higher than has been speculated by third parties," he said.
I think comScore "paid-click data" should never again be used in the future to gauge Google's quarterly numbers. comScore said that search was supposedly up only 2% from last year and down 9% from Q4 '07. Google, however, said that their paid-clicks showed a 20% increase from last year and a 4% gain from last quarter. That is a *huge* difference. I could understand how analysts took comScores numbers and tried to make a case that ad spending was off due to a recession. I did not agree with these analysts but they did make a compelling case.
The above link has a bunch of back-peddling and ass-covering by comScore but I am going to side with Google on this matter. Google knows exactly which clicks get turned into cash. They also seemed to pull another head fake on Wall Street. ComScore, however, strait-up blew it when they didn't clarify their numbers at the same time as when they released them. From the look of things they were just dead wrong and should lose any further "tea-leaf status" when it comes to their Google so-called "paid-click" predictions.
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