Hmm this is an interesting acquisition by MSFT.
Massive sells ads and manages the insertion of ads into live video games with the permission and participation of the publishers. Until now, ads in video games were one-shot, permanent deals programmed into the software at the time of manufacture.
This probably means that Xbox360 games will include more advertising content. So a cityscape in a new game will have lots of billboards filled with real world ads. I recently noticed Hollywood Reporter popping up in the game The Movies. As long as this product placement doesn't impact game play then I am okay with it. If we see all the shields have an Old Spice Logo on them in Neverwinter Nights 2 then that would suck.
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