It looks like McDonalds is taking some real steps toward blunting the Fast Food Nation fallout coming from a new film and a children's version of the book.
"A lot of work is going on behind the scenes ... from a crisis management standpoint," the document said in outlining plans to blunt the film's impact. It noted that "big names in Hollywood will produce, direct and star" in it.
The cast includes Canadian pop singer Avril Lavigne, who franchisees were told will appear as a restaurant crew person who " 'sees the light' and then works to reverse the ills of fast food."
"Trust-building" will be a focus of McDonald's "campaign to tell the real story," and is likely to include mobilization of a "Truth Squad," the document said. A rapid-response grassroots team also is contemplated as McDonald's assembles "ambassadors of the brand."
Hmm, Avril Lavigne is a big name in Hollywood? She isn't even an actor and judging how bad some singers are when they take on an acting job McDonalds might not have much to worry about. Maybe she is just there in a cameo roll and not as the films main character.
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