Tuesday, June 24, 2014

World Cup Getting Great Ratings in the US

The US might be finally transitioning to being interested in the World Cup at long last. The US-Portugal game was a ratings hit eclipsing most non-football US sporting events.

The Nielsen company said that Sunday's gripping game was seen by an average of 24.7 million viewers on ESPN and Univision. That matches it with the 24.7 million U.S. viewers who watched the 2010 World Cup final between Spain and the Netherlands.

ESPN said an additional 490,000 people streamed coverage of the game on their mobile devices through the company's app. Streaming numbers for 2010 weren't immediately available, but it's very unlikely they were that high because streaming apps were not as sophisticated then.

That streaming number will probably shoot through the roof because the next game will be played during the day on Thursday. Too bad we can't get a soccer holiday like Brazil does whenever their national team plays.

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