Tuesday, October 05, 2010

When Plastic Pollution Meets Noise Pollution: Sun Chips Edition

When I read about this a while back I went to check the Sun Chips packaging and sure enough the thing was super loud even if all you did was lightly touch it. Now Frito-Lay is dumping the bags:

Frito-Lay hopes to quiet complaints about its noisy SunChips bags by switching out the biodegradable bags for the old packaging on most flavors.

The company is switching back to original packaging, which is made of a type of plastic, for five of the six varieties of the chips. It will keep the biodegradable bags for its sixth variety, its original plain flavor. That's its second best-selling, after Harvest Cheddar.

This is kind of case-in-point of where usability and "green" don't always match up technologically. The idea seems sound that the chip packages will eventually break down but the sacrifice of noisy bags was too much to bear. You can say this about quite a bit of the "green" economy that Obama keeps pushing.

For instance, it would be nice to have solar panels run all of our energy needs but it just can't compete with coal and oil right now. People will not be able to deal with brown outs or black outs while solar gets up to technological snuff so they stick with what they have now. The whole ideas of people making these sacrifices for the sake of a "green economy" is ludicrous when they can't even hack a noisy chip bag.

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