SearchIgnite Says Paid Clicks Actually Up at Google

Hmm no wonder ComScore was backpedaling on its blog earlier. It seems that SearchIgnite who tracks the largest advertisers clicks is telling a vastly different story then ComScore on what Googles clicks are like.

SearchIgnite, a search management technology company employed by agencies
and marketers, reports that in the first month-and-a-half of this year, paid
clicks on Google are up 45.7 percent compared to the year-ago period. Advertiser
spending climbed 40 percent. What's more, ad impressions rose 60 percent.

So spending seems to be climbing by 40% and people are rolling out 60% more ads then this time last year? There doesn't seem to be any ad slowdown by Google's 500 biggest customers according to SearchIgnite.