This article has some very interesting information about Salesforce.com (CRM) It says that:
Salesforce.com is the clear leader in the young, but growing, market for customer research management software offered as a Web service, a market research firm said Monday.
This kind of software is very valuable because it lets companies know exactly what their consumers want. And since CRM is offering it via a Web Service these companies don't have to integrate some sort of complicated Oracle database to get the info they need. They can just go to the CRM website and find the specs for their next ad campaign or a product design tweak.
This is also great news about the stock from:
Robert Schwartz, a Jefferies & Co. analyst who said attendees at the company's annual conference Monday were enthusiastic about Salesforce.com's performance, and that he found a number of customers planning to expand their usage of its service.
"We believe customers will be confused and concerned about the numerous customer-relationship management offerings from Oracle Corp. and will look for a rational alternative with a clearer future," Schwartz wrote. "Salesforce.com is the most likely beneficiary."
Yup I think the ease of use that CRM offers is what is making it take market share from the big boys. From what I hear any Oracle solution is very complicated to use and needs special expertise to maintain. CRM does that work for the customer who only needs to see the data that goes in and is spit out. It's been on my watch list for a while now. I like these scrappy stocks that change the game against the big boys out there.
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