Friday, September 23, 2005

Buying songs on your cell phone?

It seems Wireless carriers are trying to get people to buy songs on to listen to on their cell phones now. I'm very skeptical that this will take off. I can see people put songs onto their cell from their desktops depending on how easy it is. They would just need a USB connector and they are all set. I would be willing to bet that some wireless providers like Verizon will cripple their phones to force you to use their service. I think this approach is the wrong one though:

Published reports suggest that Sprint plans to charge around $2 for its full-length song downloads, which would be double the desktop price. Although Nancy Beaton, Sprint's director of entertainment and personalization, declined to discuss details, she said "customers will put a premium on the convenience."

I'm not sure they will if they already bought the song on the desktop. If they paid $1 for the song already they might not want to pay $2 just to listen to that same song on their phone. I can see people paying for ringtones since it takes some work to make a ringtone on a PC and then get it to work on a phone. Paying double for a song that doesn't sound as good just so you can listen to it on a phone is not something that people will run out and do. This may be the same sort of growth white elephant that watching TV or DVDs on your phone will be.

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