This some very interesting comments on the state of the video game industry. I agree with what he is saying about increasing their margins. I can see games going to $60 as they first introduce the new consoles. Some of the consoles seem to have graphics that compare favorably to computers. A $60 game is just $10 more then computer games go for but you only have to pay $200-300 to get situated with a console instead of $2000 for a computer. This part I'm not so sure about this though:
Activision had ten franchises selling over 1 million units this past fiscal year. Kotick says that Activision could expand this number to 12 in fiscal 2006 and is particularly bullish on the prospects for "Gun," a Western-themed shooter title.
I checked out the trailer for the game and the graphics really weren't all that hot. Although, it would be fun to play a western First Person Shooter this one doesn't do anything for me. Also the blood shooting out of people look really strange for some reason. The story elements seem kind of interesting but nothing too spectacular
It does seem to have some good doses of sex, violence, and cussing which should sell some copies I guess. Also Deadwood shows that an adult style Western will get people to stand up and take notice. Let's hope the game version will reach the same audience.
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