Attention Wal-Mart Shoppers: $AMZN is Coming for You

It seems that Amazon is trying its hand at going after lower income shoppers.

The discount slashes the cost of Amazon's monthly Prime membership nearly in half, to $5.99 a month, for customers who have an electronic benefit transfer card, which is used for government assistance like the Supplemental Nutrition Assistance Program, better known as food stamps.

Seems like a fairly reasonable rate because you can borrow books and watch TV and movies as well for that $5.99. I did not know this fact though.

About 20% of the US population receives government assistance, and most of those customers are more loyal to Amazon's retail rival, Walmart. Nearly $1 out of every $5 in SNAP benefits was spent at Walmart last year, according to Morningstar.

If some of this money can get transferred online it will go right into Amazons pocket. What AMZN now needs to push is some kind of Internet for everyone type of social program. Maybe a free wireless or something similar.