Tuesday, May 17, 2016

$15 Minimum Wage Vaulting Fast Food into 2.0 Era

Well here comes the robots to replace pricey humans.
McDonald's is striding into the 21st century with the rollout of the "Create Your Taste" touchscreen kiosks, on which custom burgers can be built as well as full-menu ordering.
The kiosks are incredibly convenient and improve order accuracy, to which I can personally attest.

Panera Bread has fully committed to the kiosk craze as well.

The company's "Panera 2.0" initiative is in full swing. About 50% of company-owned stores already have the technology installed, and the remaining locations expect to have kiosks in place by the end of the year.

Combining the kiosks with Panera's "MyPanera" rewards membership is an added bonus.
"Beyond shorter lines and improved accuracy, customers love the fact that they can save those modifications as favorites or order from their history," says Blaine Hurst, Panera Chief Transformation & Growth Officer.
I would love to view what I have ordered from McDonalds or Panera (if they finally came to Hawaii) in the past as well. Dominoes lets you save favorites on what you ordered so you can re-order something very easily. In any case that Kiosk will replace a counter person taking your order from here on in. Which is good for people that like tech but bad for that counter person. I think the era of the so called McJob is almost dead.

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