Wednesday, November 13, 2013

Here Comes the Santa Claus Rally?: Money Managers Scramble for Performance

This seems like a logical reason why the market will move upwards before December 31.

"If you're behind the market this time of year, you're staring down December 31, every single day of the week," That is, pros know they have a limited amount of time generate enough profit to make up lost ground."

Therefore, Cramer says, it's likely that these pros will choose to be 100% invested, and he believes they will put a disproportionate amount of money in just a few momentum stocks, hoping for outperformance.

What could rally into end of year?.

"There's a whole host of anointed names that fit this bill, including Google, Salesforce.com, Amazon, Netflix and Starbucks. On the trading desk, those would be my go-to names to buy on weakness, betting that they could give me the outperformance I need."

I guess if the stock is up big for the year the money manager will buy it to say I am in Google now that it is $1028 a share. They didn't buy it when it was $800 but that doesn't show up in the investment materials. If the Fed doesn't taper in November or December and Christmas sales aren't disappointing you might see a nice bit of change in your 401Ks.

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