Wednesday, May 01, 2013

Interesting Tidbit from the Facebook Earnings Call. User Under 25 Leaving Facebook?

Well it seems that Facebook is moving to mobile as fast as they can. I found this answer to a question regarding under 25 year olds leaving Facebook kind of interesting.

Is there an urban legend that under 25 users are slowing down on Facebook: Ebersman: We have high penetration rates in the U.S. and globally. Younger users remain among the most active users we have. Younger users are also extremely active users of Instagram. The urban legend we think is more often than not from surveys. We take this feedback seriously but the assumption is of a zero sum game. We don’t think so.

The question was about under 25 year olds leaving Facebook and the answer was they are the most active users. I assume that they are active but he didn't address how many of them seem to be jumping ship. What is bad is that these people might actually leave for good. A Facebook vacation turns into a permanent one.

A question I want to see answered is that once more people find out how Instagram owns your pictures through Facebook will they self-delete or not. The whole crux of the Facebook's business plan is that they deliver tons of eyeballs to advertisers. If those eyeballs look to Path or Snapchat or something else the advertisers will chase them there instead.


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