Monday, April 29, 2013

Facebook Defections In the Millions

Well, this might be start of the long fall off if Facebook isn't careful.

In the last month, the world's largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK.

Users are also switching off in Canada, Spain, France, Germany and Japan, where Facebook has some of its biggest followings. A spokeswoman for Facebook declined to comment.

It seems to be growing in Latin America but it isn't like tons of ad money will be coming out of that region. You just can't value the company at $64 billion if the visitor count keeps dropping like this. What is bad is that these are people that probably won't come back to Facebook unless something really drastic happens. I wonder how many of these people had Facebook for years and how many used it for a few minutes and left after finding nothing much to do?

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