Tuesday, December 09, 2008

Jay Leno Comes to Prime Time

I'm sure this doesn't sit well with Conan but it seems that the 10PM (9PM in Hawaii) hour will now belong to the Jay Leno Show. I'm not sure what NBS does with Law and Order but since ER is ending then this may be the reason.

Securing Leno for the ER/Law & Order/many-a-canceled-drama slot kills multiple birds with one stone: It stops Leno from taking his late-night schtick—and his built-in audience—to a rival network at a time when NBC can ill afford to lose any viewers at any time, and it will likely save the network a pretty penny, cutting its number of fillable prime-time hours from 22 to 17.

I'm sure all of those cancelled dramas and Law & Order end up costing far more then it would by keeping Jay Leno at NBC. Also advertisers might want to put their money on a established money maker like Leno instead of some crap like My Own Worst Enemy.

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