Side-Loading a Big Problem for Wireless Carriers

I guess all of those dreams of revenue streams pouring in from games, ringtones, etc. may be coming to an end according to this article.

The biggest challenger to operators is a practice known as
"side-loading," which is the loading of content in phones via PCs or other
devices. The practice essentially bypasses premium services sold by mobile
communication providers, iSuppli said.

"Side-loading is really coming into its own because of the
proliferation of local interface choices in mobile handsets," iSuppli analyst
Frank Dickson said in a statement.

As soon as I saw that USB port on my phone I knew that the era of buying stuff from your phone was over. Now the only thing that needs to catch up is the ease and convenience of loading outside content onto your phone and its curtains for the V-Cast ringtones store.