Monday, November 13, 2006

11 Disruptive Ideas and some Comments

This is a great article on 11 innovations that will disrupt how we do business and even how we live our lives. Some of these ideas are revolutionary sounding while others may not be as big as one might think. Here are my comments on each item:

NETVIBES: (cutomizable web start pages)
I think this is a pretty good idea from the most part but I can see Yahoo, Google, or even Firefox adapting to do alot of the work that this article claims that this thing does. Perhaps it will really catch on with people that haven't already customized their browsers with lots of toolsbars and addons. Also I'm not sure if portals will allow this thing to post their content without a fight of some kind. I need to test the thing out to give a good opinion on it.

EESTOR: (super powerful ceramic power source for electric cars)
This thing sounds like one of those "cars that are powered by seawater" kind of things. If it is true (and I am kind of sceptical) it will change the way we drive. It will single handedly break the oil monopoly and make the Saudis, Iran, and Venezuela paupers. If this thing is as powerful as they claim I would be willing to lay even money that every oil power has a spy in that Cedar Park, Texas lab.

COGHEAD: (Easy to use tools to make Business Apps)
Sounds like an interesting idea but are users smart enough to create custom business apps that work without any problems? We have to see what apps are created from this thing to make any judgement calls on it. If it is as easy to use as they claim then we will see these custom apps pop up all over the net so companies can take a look at them.

NEXTMEDIUM: (Automated Product Placement big through an online exchange)
This sounds like something that could change the ad industry. You can't fast forward through product placement and if this company can measure its effectiveness then it will be a major player. This will probably lead to a world where we will see Jack Bauer holding up a can of Coke and then moving it to clearly show the label and other crap like that.

APPLIED LOCATION: (GPS system for toll collection, traffic congestion management etc.)
Now this is the dumbest idea on this list. The only way a person would install a GPS tracker onto their car is if it was mandated by the government. If carmakers were forced to put this into all cars then it will be one of the most heavily hacked items next to a computer. If you thought the wiretapping was bad wait until they get GPS data that shows every single place you drove during the year.

SALESFORCE.COM: (AppExchange 2.0 is shared programming for enterprise apps) This sounds like alot of hot air but it could be a great deal. It looks like they are using the Linix model of shared programming to help them build enterprise apps. The Linix model is proven to work so the chances of Salesforce.com pulling off a big win is definately possible.

BLUELITHIUM: (Highly Targeted Ads that spawn due to your Clickstreams)
This idea sounds almost like spyware.

Each of those ads drops a cookie on your browser, and when you show up on another site that serves BlueLithium ads or on one of its advertisers' websites, it adds that history of clicks to its database. Using this "clickstream" data, it determines within 10 milliseconds which ad to serve up the next time you come to any of the 1,000 handpicked sites where it buys ad inventory from.

So you go from Tacobell.com to Yahoo.com you will get a Taco Bell ad instead of some other banner. It seems that bluelithium is almost like tar that sticks to you whenever you go to another affiliated site. So now it seems that Taco Bell will follow me like a ghost and pop up in every affiliated banner space until I delete the bluelithium cookie. I like Taco Bell but I am going to set anti-spy to block that tracking cookie in a minute.

CLEARWIRE: (National Wi-Max Broadband)
Now this could be the big change once the modem becomes smaller then a paperback book. If you can just put a card into a laptop and you get Wi-Max connectivity speed you can kiss wired broadband goodbye. Plus it is available in Hawaii. I may be testing this innovation first hand before too long.

ZOPA: (Peer to Peer Lending)
This seems like a very interesting way to earn 7% on your money. The uncollectable debt rating is pretty low but it will rise as more and more borrowers get on this thing and default. I could see big companies getting into the act if this thing takes off. I know that some asian societies have lending clubs like this and they have been popular since ancient times. Too bad it looks like it is only in England right now.

JAJAH: (Free phone calls without all the crap you need for VOIP)
Now this could be a category killer. The only drawback is you do need some kind of network connection to get yourself to the Jajah.com site. So if your power is out like we had recently in Hawaii then this little service is worthless to you. It's hard to argue with free though.

NANOLIFE SCIENCES: (cancer treatments using a proton beam)
This sounds very Star Trek but it may be a good deal when comparing it to chemotherapy. This one is quite a few years off so it is still Future Tech. It would be great if it does come to pass.

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