I agree that these VW Jetta ads are really pretty good and sell the car.
Volkswagen says that since the ads touting Jetta's crash safety began on April 10, requests for brochures are up 37% at call centers and 56% on the Web compared with the first 15 days of March, and Internet requests for dealer price quotes are up 58%.
I don't agree with this guy though:
Despite the spike in Jetta interest, one auto marketing expert thinks the jarring campaign will dampen sales in the long run. "The vast majority of consumers are going to be turned off by it and they will take VW off their shopping lists," says Art Spinella, president of research firm CNW Marketing.
Most consumers who are looking for a safe car don't care if the car flies around or water evaporates on it or that other crap in most car commercials. Just saying that it has "four-star front-impact crash rating" and "highest government side-impact crash rating," is sometimes not enough when it comes to the the generation that this ad is targeting. They are very visual people and react better to something that is as in-your-face as these ads.
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