I was watching a GE commercial about Alternate Fuels this past weekend and I was struck by the people they used in their commercial. Of course they used these hipster doofuses with soul patches touting "like-Yellow Fuels-dude."
These are the kind of folk that smell of patchouli, are militant Vegans, and like to wave placards that read "Good Soldiers Kill their Officers" at Anti-Bush rallies. In other words fringe elements that the majority of Americans have learned to tune out. I think this is the wrong way for GE to go when it comes to green fuels. These fringe weirdos are already in your camp and using them to push your product hurts your cause. They need to go after the bulk of America with a line like "Green Fuels Means a Safer America."
They need to push the fact that buying Green Fuels means less oil money to fund terror or build Iranian nukes. So it will be your patriotic duty to buy a Hybrid car or fill up your tank with corn and switchgrass. That way we can turn the debate from Green Fuels means a happy world or some other easily tuned out stuff to Green Fuels means safety for America. If they push that safety and patriotism line the thinking will change when it comes to this stuff. This should be Toyotas new sales slogan:
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