$TGT Starting to Move Away From AWS: First of Many?

Well it seems that Target doesn't want to compete with Amazon and fill their coffers at the same time.

Target is struggling mightily to compete with Amazon in retail, but it's finding other ways to fight back.
The discount retailer is scaling back its use of Amazon Web Services, according to sources familiar with the matter, as the company aims to take greater control over its infrastructure and stop financing its chief rival. Amazon's purchase of Whole Foods is the latest sign of how deep the e-commerce giant is moving into all forms of retail.

I think this Whole Foods merger might cost Amazon on the Web Services end. I can see Kroger and Safeway and such bring their business to Microsoft's Azure to stop funding their competitor like that. Target might be the canary in the coal mine to see if there is a rush for the exits vis-a-vis AWS.