On the company’s second-quarter earnings call, Target Chief Executive Brian Cornell said the retailer would be nearly doubling the number of small-format stores it has this year, with the ultimate goal of having more than 100 open for business over a three-year period. The plan is to have 30 in 2017, said Chief Operating Officer John Mulligan, with nine opening in July and four opening in the first quarter.I think this might be a good plan because college kids might be more brand loyal and have a harder time getting Amazon delivered in the dorms.
It would be easier to buy a charger cable, a plastic pitcher, or something by popping into Target. Or they could just hit a button on an app and then pick the item up after class. They don't need to drive out to the Outlet Malls and search through a large format Target and be disappointed when the item isn't in stock. That is if they can drive in the first place. Plus Target saves money on rent, employees, and can bump up revenue per square foot metrics.
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