This is a very interesting article on how Disney is capturing the family market again and starting to right the ship after Iger took over.
Over the years, Disney failed its animation studio legacy. It grew formulaic, cost-conscious, and irrelevant. It cheapened the brand with direct-to-video sequels, somehow unaware of the long-term harm it was committing in the pursuit of near-term profitability.
Yeah these direct-to-video sequels are really a sign of how far they had fallen. They were just quick-buck knockoff versions of animated movies that many Disney lovers cherished. Most of them sucked badly and thus damaged the brand that they were trying to milk.
I think Pixar will bring some of the idea that when their movies come out they are events and not a quick buck. For instance Incredibles 2 will be an almost guaranteed $200 million+ movie and that is because Pixar knows how to leverage its content to make the most money. If the Eisner Disney made Incredibles 2 it would have been a quick buck direct to DVD or even a really crappy cartoon program that would have damaged the brand. I think Iger knows that a $200 million event is much better for a brand then 10 $20 million crappy DVDs.
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