There’s a lot of impressive technology happening inside the Apple TV. The search works really well, letting me narrow down from “find me science fiction movies” to the exact Star Trek episode I was looking for. It’s fast, it’s as straightforward as the last one (which is to say, straightforward enough but a little overly spartan), and the remote works well. As it stands, it doesn’t feel like much more than a souped-up Roku.The article pretty much says the AppleTV has a cool remote and has Siri built in. I'm not sure I want to "narrow down the exact Star Trek episode" because I can just do a Google search and find out the name and episode number that way. I guess you can skip that step with the Apple TV but I have a tablet/smart phone as a second screen for just such occasions.
The article also talks about how sparse the App Store was and says that you can look at dresses on your TV with the Gilt app. That sounds like a huge waste of time but I guess a woman can forget about the shopping networks if they cut the cord using the Apple TV. In any case this thing will live and die by the App Store because my Roku has everything I want right now. Hopefully, someone will create a must have App for the Apple TV but it doesn't seem to be coming out at launch.