Tuesday, May 29, 2012

The Facebook Phone? Sounds Like a Dud in the Making

These guys seem to be grasping as straws trying to make something work.

Reports that Facebook aims to enter the smartphone field took off with a New York Times blog post Sundaythat cited unnamed company employees and software engineers Facebook has sought to hire. The post said Facebook "hopes to release its own phone by next year."

Facebook declined to comment.

I really hope they don't intend to get into the hardware business where they will be torn apart by Apple, Samsung, LG, etc. who have decades making hardware and have the channels and product development that Facebook couldn't hope to match. Or do they hope to directly compete against the IPhone OS and Android in the Phone OS market because they own 80% of the market share?

Both of those ideas sound like something Microsoft would do and simply amounts to chasing after giants for pennies. The other smart phone companies are so far ahead that it will take a nearly perfect product to wrench any market share out of them. This perfect product would have to come out of a company that has never done hardware before and has no experience writing a phone OS.

However, if it is some branded phone like the Samsung Facebook Galaxy or something then maybe they would have some sort of chance. I'm just not sure what this hypothetical phone can do that the Android Key Lime Pie or the IPhone 5 could not do better and more elegantly.

What will the selling point of this Facebook phone be? I hope it isn't just something like being able to automatically update your Facebook location using GPS or some other nonsense. If that is the case they should just give back whatever money they will waste on this phone to shareholders in the form of a special dividend or a stock buyback. The Facebook phone just sounds like such a Microsoft idea it isn't even funny.

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