Default Social Networker Found

This is a pretty interesting report by Nielsen Research on the default visitor to a social networking site.

Our most active social networker/reader of blogs is a woman between the ages of 18 and 34 and likely to be Asian or Pacific Islander. She lives in New England, holds at least a bachelor's degree and earns less than $50,000 a year. 

I was kind of surprised that this person is Asian and from New England though. Maybe the poll was skewed that way due to how these people were sampled. In any case marketers need to target this person in order to generate a larger percentage of sales via social networking.